This is the first official single released by N.E.R.D in seven years. Pharrell Williams, Chad Hugo and Shay Haley last shared an official single in 2010 with "Hypnotize U" from their fourth studio album Nothing. The trio did however release promotional songs "Squeeze Me," "Patrick Star", and "Sandy Squirrel" from the soundtrack to the 2014 film The SpongeBob Movie: Sponge Out of Water.
Rihanna appears on the track delivering a tough-talking rap verse about a woman who shines bright because of her beauty. The track dates back to 2014, and was originally written for Puff Daddy before the Bajan songstress came into the picture. On January 3, 2015, Rihanna shared a bikini photo on Instagram accompanied by the caption, "Tell da paparazzi get the lens right." It turns out, this is a line from the song's chorus, where Rihanna and Pharrell sing: Nigga the Veyron glide Tell the paparazzi get the lens right Williams told Zane Lowe in a Beats 1 interview that after penning the track for Rihanna the band later decided to "add a punk type situation" to the song.
According to the credits, Pharrell and Kuk Harrell produced the track with Williams listed as the lone songwriter and composer. Fellow N.E.R.D members Chad Hugo and Shay Haley's names are nowhere to be found.
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