Deep Southern Soul

Deep Southern Soul is a genre of soul music that originated in the Southern United States in the 1960s and 1970s. It is characterized by its heavy use of gospel-style vocals, bluesy guitar riffs, and a strong emphasis on the rhythm section. It is often associated with the Muscle Shoals sound, which was popularized by artists such as Aretha Franklin, Wilson Pickett, and Otis Redding. Deep Southern Soul is often seen as a precursor to modern soul and R&B music.