This is the third single from the Welsh heavy metal band, Bullet for My Valentine's third studio album, Fever. The band told Noisecreep: "I guess it was chosen as the single as it's the closest thing we've got to a big ballad on our album, and it sounds great on the radio!"
The song is about moving on with life after a bad romance. The band explained to Noisecreep: "'Bittersweet Memories' is a classic Bullet for My Valentine f---ed up love song about a relationship break-up. You know when you go through all the painful memories, but at the same time you're f---ing happy that you are now single, and you feel better off as you can now move on in your life?"
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