This song is about a young boy who is rejected or ignored by his family because he did something bad to his baby brother. The lyrics can be seen as a statement on the inequality of attention in families that have more than one child, or about how a child is psychologically abused by his parents.
On the White Stripes FAQ, Jack White is quoted as saying this about the song: "There's a button at the top of my navy peacoat, and it's the hardest button to button. I thought that was a great metaphor for the off man out in the family. It also comes from sayings of my father, like 'My uncle Harold had a 10 button vest but he could only fasten 8.'"
In the Michel Gondry-directed video, Jack White's amp and Meg White's drum kit trail behind on every beat as they travel through a town. They had 32 amps and 32 drum kits for the shoot. Gondry also directed the clips for The White Stripes' "Dead Leaves And The Dirty Ground," "The Denial Twist," and "Fell In Love With A Girl."
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