Here, Little Mix are standing proud, encouraging their female listeners to embrace their bodies and love themselves as they are. Jiggle all this weight, yeah you know I love all of this Finally love me naked Sexiest when I'm confident Little Mix's Jesy Nelson explained the girls are singing on "Strip" about things they've wanted to talk about for ages. "We've all suffered from body confidence and negative comments, and up until now we didn't really have a song we felt addressed everything we needed to," she said.
Little Mix are joined on this song by Sharaya J, who is an American female rapper and choreographer. She was signed to Missy Elliott's label The Goldmind Inc for several years.
The body-positive music video was co-directed by Little Mix and Scottish photographer Rankin, who is known for his fashion work and celeb portraits. The clip highlights that there are many forms of beautiful and not just the ideals that modern day society places upon us. The visual stars various influencers, activists, friends and family, including journalist and mental health ambassador Bryony Gordon, and breast cancer charity Coppafeel's Kristin Hallenga, along with Sharaya J. The four Little Mix girls pose naked with words including "ugly," "fat" and "slutty" written all over their bodies. Little Mix said the idea behind the video is to "show the beautiful features that they once saw as flaws" and to invite "real women to do the same and celebrate alongside them."
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