This song is about dealing with a relationship that has ended. It's possible that Jack White wrote it about his relationship with the actress Renée Zellweger. Some of the lyrical clues: "Take a mountain, turn it into a mole" - White and Zellweger met on the set of the movie Cold Mountain. "Playing a different role" - Could be a reference to Zellweger's acting talents. "Never do it with a singer 'cause he'll tell everyone in the world" - This could be Jack speaking out in this song.
Talk show host Conan O'Brien is featured in the video. The White Stripes were the musical guest on his show for an entire week when they were promoting their album Elephant.
Michel Gondry, who is famous for his wildly imaginative and somewhat distorted work, directed the video. Gondry has directed videos for Daft Punk, Kylie Minogue, Björk and many others. He also directed the movie Eternal Sunshine Of The Spotless Mind, which features size distortion similar to what he used in this video.
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