In this song, Williams expresses a vulnerability as he sings about succumbing to cigarettes, alcohol and laziness. Williams is one of the top singers in the UK, but he makes it clear in this song that he suffers from the same insecurities as many others.
Williams wrote this song in Cologne, Germany, after an encounter with some particularly obsessive fans who he said "scared the living daylights" out of him. The singer explained on his website that he wanted them to realize that he was a real human being despite his fame: "I'd developed these very, very obsessive fans – I actually was freaked out by these people. Because I was doing my best to avoid them, I just wanted to sit down and let them know that I wasn't being big-headed, I was actually feeling a bit scared. I'm not being rude but you freak me out!"
This song nods to the various drug, alcohol, and mental health battles that Williams has faced throughout his career. Williams has checked into rehab multiple times in his life, including for cocaine addiction in 1997, depression in 2006, and dependency on prescription drugs in 2007. Speaking to 60 Minutes Australia about his struggles in February 2018, Williams said: "Fortunately and unfortunately, left to my own devices, I'm inclined to sabotage everything. I've got a disease that wants to kill me and it's in my head, so I have to guard against that."
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