Here, Travis Scott pays homage to Dem Franchize Boyz's 2004 crunk song, "White Tee." Yup, in my white tee, yeah Call up Hype Williams for the hype, please Though it only reached #79 on the Hot 100 at the time, the song was influential in popularizing plain white shirts in southern hip-hop culture. Several artists have since reused the lyrics, including Playboi Carti on his 2017 single "Woke Up Like This."
The song title not only pays tribute to Dem Franchize Boyz but also is a reference to McDonald's franchises. In September 2020, Scott joined with McDonald's to launch a limited-edition meal in the fast food company's restaurants in North America, along with a line of McDonald's and Cactus Jack-branded merchandise. Released amidst Travis Scott's collaboration with McDonald's, the Houston rapper had teased the song as "White Tee" in the commercial for his Travis Scott meal on September 8, 2020. During the final merchandise drop from his McDonald's hookup, La Flame hid a purchase link to the song, letting fans pre-order the single for just 69 cents.
Scott resists the temptation to go down the corporate tie-in route on the banger. Rather than name-checking his McDonald's Travis Scott meal, the rapper keeps it quintessential La Flame with flexes about his wealth and lifestyle. His frequent collaborator, Young Thug, and the British/Sri Lankan rapper M.I.A join him on the track.
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