"1999" finds Charli XCX and Australian singer Troye Sivan celebrating turn-of-the-millennium pop culture. I just wanna go back, back to 1999 Take a ride to my old neighborhood I just wanna go back, sing "Hit me baby, one more time" Wanna go back, wanna go Charli XCX was 7 years old in 1999; Sivan, who was born in 1995, was too young to really remember the period. Charli told Genius that she was a fan of the Spice Girls (especially Baby Spice) and was also "just beginning to get into Britney Spears," as 1999 was the year "...Baby One More Time" was released in the UK.
The song contains a number of nostalgic lyrical references to the titular year. Yeah, I just wanna go back Nike Airs, All That CD, old Mercedes Drive 'round listening to Shady like, oh So why 1999? Charli explained: "There's so much cool imagery around that time period." She added there was also plenty "to play with, with music videos and fonts and stuff."
Charli told Billboard she had "vaguely" been looking for a suitable vehicle to collaborate with Troye for a long time and they'd been sending stuff back and forth. When she played him this song he immediately jumped at the idea of collaborating.
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