This dystopian single, Grimes' first new offering in three years, finds the Canadian songstress heading in a direction that is heavily influenced by industrial sounds. The song emerged after Grimes took inspiration from the Moranbong Band, a North Korean girl group whose members were selected by the country's supreme leader Kim Jong-un.
Lyrically, the song is inspired by both propaganda and the increasing dominance of artificial intelligence. People like to say that we're insane But AI will reward us when it reigns Pledge allegiance to the world's most powerful computer Simulation: it's the future Grimes said in a press release: "'We Appreciate Power' is written from the perspective of a Pro-A.I. Girl Group Propaganda machine who use song, dance, sex and fashion to spread goodwill towards Artificial Intelligence (it's coming whether you want it or not)."
Grimes is joined on the track by her friend Hana Pestle, aka HANA. The American singer-songwriter performed as support for the Canadian on her 2016 European tour.
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