After clocking his first Hot 100 #1 with "Mood," 24kGoldn maintained a similar template for its follow-up; both songs feature an upbeat guitar-laced instrumental playing under lyrics about a girl who is driving him crazy. While 24kGoldn's previous single found him and Iann Dior reflecting about their moody romantic partners, "Coco" is about an over-keen female who can't keep her hands to herself.
"Mood" co-producer Omer Fedi supplied the beat for this song along with 94Skrt (Arizona Zervas' "Roxanne"). 24kGoldn explained to Spin that his #1 hit helped him and his producers find a signature sound that often involves guitars. "When we were growing up, there was a lot of pop-punk and a lot of emo coming out there, so it's just ingrained in my brain, that swag and that sauce," he explained. "I always put my own spin on everything."
24kGoldn titled the song after the French fashion designer and businesswoman Gabrielle Bonheur "Coco" Chanel. Her suits and fragrances revolutionized fashion in the 1920s and her fashion house, Chanel, is still going strong. Coco Chanel, you ain't really 'bout it, I can tell Coco Chanel, can you keep your hands to yourself? It is unclear why 24kGoldn calls the over-familiar girl Coco Chanel, apart from highlighting his affinity for rich designer brands.
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