Advertising Space

This beautiful ballad is about the late, great Elvis Presley. It documents Presley's tragic fall from grace and his sudden death from a cardiac arrest at the age of 42 on August 16, 1977. Robbie Williams expresses sadness at how Presley has become little more than a commercial figure to be marketed and profited off in the aftermath of his death. Speaking on Parkinson in 2005, Williams added: "He's become a wall clock or he's become a bumper sticker. I've never met the man, obviously, but I love him and I love his work, and it's just me tipping my hat to him."

"Advertising Space" makes reference to Presley's infamous encounter with President Richard Nixon at the White House on December 21, 1970. Presley asked to meet with Nixon as he believed he could help the president combat drug culture by reaching out to the hippie community. A collector of police and law enforcement memorabilia, Presley also asked Nixon for a Bureau of Narcotics and Dangerous Drugs badge during their time together. Even though such a badge didn't exist, Nixon agreed to the request. Presley is said to have carried the badge with him for the rest of his life.

In November 2016, during a Q&A session with his fans on Twitter, Williams explained that he prays to Presley before going on stage at every concert. Williams also has the words "Elvis Grant Me Serenity" tattooed on his right biceps.