The title track to Lana Del Rey's full-length debut album, "Born To Die" was premiered on December 2, 2011 by BBC Radio 1's Fearne Cotton. She described the song to Cotton as a "homage to true love and a tribute to living life on the wild side."
Del Rey told Q magazine the song is about her boyfriend. She explained: "When I found someone that made me feel really happy, that was so different to the way I'd felt before in my life."
The music video was directed by Yoann Lemoine, who previously worked with Katy Perry on "Teenage Dream" and Taylor Swift on "Back To December." It was shot at the Palace of Fontainebleau in France and portrays Del Rey in an unstable relationship with her boyfriend, played by Bradley Soileau. The big-budget visual came from a treatment Del Rey penned herself, and as well as the expensive scenery, it also features tigers. "I always feel uncomfortable spending anyone's money, but I really did want the tigers, just because of what they symbolize to me, and just visually, they're so striking," she told MTV News. "I always like the vision of a girl in a white nightgown with two majestic tigers. [In one scene], I was sitting on the throne first, and then I had to leave the room and then the tiger was filmed right by the throne, and then spliced in ... Tigers and women can't be in the same room, even if the tiger is a female, because of the pheromones."
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