This Electro house track was released as the third single from Scandinavian production collective, Swedish House Mafia's, live album One Night Stand. The album version was performed by the trio at the Madison Square Garden on December 16, 2011 and the single was released as a digital download on the iTunes store on March 12, 2012.
The canine-inspired music video is the product of a collaboration between the Swedish House Mafia trio and Absolut Vodka. Set in a futuristic desert, the visual follows gangs racing robotic greyhounds. With Absolut making the song the soundtrack to their latest advertising campaign, the clip doubles up as the TV and cinema commercials for the drink.
The fastest dog, the greyhound, can reach speeds of up to 45 miles per hour. The breed was well-respected and well-known throughout the ancient world and many civilizations fostered the breeding of this dog.
The greyhound breed was known before the ninth century in England, where aristocrats bred them to hunt such small game as hares.
King Henry VIII of England organised a couple of greyhound dog races at Eltham Palace in 1532 and lost them both.
Queen Elizabeth 1st abolished the law that only noblemen could hunt with greyhounds. Until then, going to the dogs had only been an upper class activity in England.
A promoter named Owen Patrick Smith first tested modern dog racing at a track in Tucson, Arizona in 1909. By 1919 Smith had perfected the mechanical rabbit, and he successfully demonstrated it at Emeryville, California.
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