Robin Thicke and Paula Patton had been involved since they were in their teens. However, the pair separated in February 2014 after eight years of marriage. This heartfelt ballad finds Thicke trying to convince his estranged wife to forgive him for not showing more appreciation for her. I should've kissed you longer I should've held you stronger, All I wanna do is make it right. I gotta get her, go get her back I gotta treat her right I gotta cherish her for life Thicke debuted the song at the 2014 Billboard Music Awards on May 18, 2014. Before performing the tune Thicke accepted the Billboard award for Top R&B song for "Blurred Lines" and thanked his wife for "her love and support and putting up with me for all these years."
The Jonas Akerlund directed video mixes shots of a battered and bloodied Thicke with images of a female model who resembles a younger Patton. As Thicke croons his "baby, please come back to me" lyrics, a text message conversation about his wrongdoings flashes onscreen.
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