Rita Ora is the guest vocalist on this melancholy floorfiller. The Kosovan-British singer croons about her desire for a one night stand as she struggles to get over a broken relationship. I might hate myself tomorrow But I'm on my way tonight At the bottom of a bottle You're the poison in the wine Ora's drunk mind has convinced her that spending the night with her ex is the only way to deal with her heartbreak. However, the singer admits she is likely to regret her actions the next day.
"Lonely Together" gained heat in the UK after Rita Ora performed the tune live on the first episode of the 2017 series of BBC's Strictly Come Dancing on September 9, 2017.
The song's music video was directed by Levan Tsikurishvili who also shot Avicii's "Pure Grinding/For a Better Day" visual. The clip's storyline differs from the song as it depicts new love, showing how everything else in the world seems to be on pause while the loved-up couple enjoy being together. The visual also features steamy performance scenes from Ora. Tsikurishvili said: "It was such a big honour to create this beautiful piece for Avicii and Rita Ora. It has been an amazing fun process in many ways – I loved the idea of playing around with the 'frozen' world. What I would do if I could freeze the world – imagine one day if you really could do that, what would you do?"
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