This song quickly became a fan favorite as soon as Bay began playing it on his US and UK tour dates. He said: "Touring my music means I've been lucky enough to meet people all over the world and witness the phenomenal strength of crowds. Gigs can be the greatest proof that positivity and strength comes from us all sticking together. I wrote this song to explore unity and inclusion. Looking through the lens of my own personal relationships, this song turned out to be a particularly important moment on the album for me."
James Bay performed the song on May 23, 2017 during the season finale of NBC's The Voice. There was a surprise for the worldwide audience when Alicia Keys joined him for a duet version. Their revamp was immediately released to streaming services.
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