This song finds Zedd working again with production collaborators, the electronic duo Grey, (brothers Kyle and Michael Trewartha). The trio previously teamed up on the Hailee Steinfeld-featuring "Starving." The track also marks the Russian-German producer's first time in the studio with country singer Maren Morris. Zedd said: "It was super fun working with Maren because she is clearly an amazing singer and very talented musician. And, I always love working with Grey because we push ourselves to make the best music possible and the end result is incredible."
Morris sings from the point of view of one-half of a couple in a quarrel. Exasperated by their fighting, she demands that her partner meets her "in the middle." She said in a statement that she recorded her vocal for the song with Zedd in Nashville "several weeks ago" before the song's release. The country songstress added: "Zedd was so great to work with and so easy going, it felt like we'd been working together for years. The sound is reflective of my many influences as an artist - a little bit country, little pop, little R&B, relatable, emotional and catchy as hell. There are no limits with this song and I can't wait to see how the fans react."
The song was debuted on TV by all four artists during the 60th Annual Grammy Awards, on January 28, 2018. The spot, a Target ad that celebrates Grammy's history of unexpected musical moments which blend various genres, was directed by Dave Meyers and described as a "visually spectacular commercial." Zedd and Morris were both Grammy nominees at the ceremony. "The Middle" is also central to Target's 2018 spring style advertising campaign, which kicked off a week later.
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