This Harmony Samuels produced ballad showcases JoJo's vocals. "I was doing a lot of listening to the women that inspired me growing up - Whitney, Mariah, Tina, Chaka," she told Billboard magazine. "And just thinking about those vocal showcase records, with great melodies and powerful lyrics… I wanted to have my own moment like that."
Speaking to MTV News about the song, JoJo said: "'Say Love' is kind of a call to action - say what you need to say and demanding more. Putting yourself out there, making yourself vulnerable and you're asking for the same, if not more, in return."
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