Tove Stryke named her third studio album after this song. She told Billboard: "'Sway' is not just the title track; it represents the whole album so well. It's about when you're vibing with somebody but you're not sure what it is yet. It's all new and exciting. It's taking these small feelings or the feelings that you usually keep to yourself and amping them and making it an anthem, almost. I think those feelings, they deserve that space. I'm so happy about it."
The song's music video was directed by Joanna Nordahl (Say Lo Lou's "Nothing but a Heartbeat"). The clip follows two skateboarders exploring London by night. Styrke said: "The word sway to me is very central to this whole project. Instead of focusing on a fixed feeling, we sway. It's the movement and overlapping of all the different things we experience and feel. This song is a slice of that spectrum, and I think the video really taps in to the feeling I was trying to get at when I wrote it." Joanna Nordahl elaborated: "With Sway I wanted to portray the kind of carefree, magical summer night when everything just flows. When time moves slowly but passes quickly. You're experiencing the flickering city with someone who knows you better than anyone, moving seamlessly between adventure and comfort, between dreams and reality. To me, skateboarding equals freedom, and I wanted to capture the essence of that in the most genuine way possible."
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