This Rock ballad penned and sung by Avril Lavigne and produced by Butch Walker is the lead single and end credit track from the Tim Burton directed Disney movie Alice In Wonderland. It also features on the soundtrack Almost Alice, a collection of songs inspired by the film. The dark, haunting tune is sung from the perspective of the film's lead character, Alice.
Lavigne told Ryan Seacrest on his radio show, On Air with Ryan Seacrest that she wrote the song after asking Disney executives and Tim Burton for a role on the soundtrack. Burton agreed, and Lavigne penned the song straight away on her piano.
The song's music video was directed by Dave Meyers and shot on January 26–27, 2010. Footage from the Alice in Wonderland movie is edited prominently into the clip. Lavigne blogged: "I had so much fun doing this video. We shot it in the Los Angeles Arboretum. It was beautiful. We wanted the visuals to capture the spirit of the movie."
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