Atlanta indie rock band Manchester Orchestra's third longplayer, Simple Math, is a concept album, telling the story of the band's frontman Andy Hull from his own perspective. "This record is two dueling conversations between me and my wife, and me and my God," he said. "Sometimes even for myself, it's difficult to decipher which one I'm actually talking to. Everything I've written in the past has been about those things. This album is the most realized form of my questioning."
Video directing duo Daniels directed this song's music video. Hull told Spinner about the twosome: "I met with them in New York a few months ago. We were getting close to choosing, and I just felt this energy off of them that was so young and ready to just conquer. We really try to work with anybody who's like that. They looked at that song and they're like "a lot of times we have to find the arc and we have to find the story climax, and the hook isn't always there, and like, you know, 'Simple Math'? You've given us four climaxes over the song. We can really make something cinematic about this."
Confused about what the video means? So was Andy Hull and he told Spinner: "I didn't really know what it is. Even when we were filming it I would keep asking, 'What are we doing this for?' They'd be like 'OK, well, we're going to be putting a giant steering wheel that will whip around and blows out of you at this point.' It was kind of incredible filming it having no idea what these dudes were doing with just having full trust in them."
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