Nikes

This slow and mellow critique of the excesses of modern life makes frequent reference to Nike. All you want is Nikes (Yeah) But the real ones just like you (Tell these niggas) The girl Frank Ocean is singing about here is typically materialistic, wanting the latest trendy footwear.

In the video Ocean recreates the uniform worn by the Heaven's Gate cult during their suicide pact, including their Nike Decades sneakers.

Ocean gives shout outs to three deceased people during the song: A$AP Yams, one of the founders of the A$AP Mob collective, who died in 2015 from a drug overdose. Texas hip-hop artist and producer Pimp C, who, along with Bun B, was a founding member of the rap group UGK. He passed away from a reported cough syrup overdose in 2007. Later in the song, Ocean gives a shout out to Houston record label Rap-A-Lot Records for whom Pimp C recorded. African-American teenager Trayvon Martin, who was killed in 2012 by mixed-race neighborhood watchman, George Zimmerman. Following Martin's death, rallies, marches and protests were held across the nation. Ocean expressed support for Martin in the aftermath by posting photos in a hoodie similar to the one Trayvon wore the night he was shot. The video also pays tribute to Ocean's three fallen comrades. A$AP Rocky holds up a picture of A$AP Yams, an image of Pimp C is applauded in kind, and Ocean himself holds a photo of Trayvon Martin.