Singer and guitarist Dan Auerbach told American Songwriter magazine that he roped in three "local girls" to sing the gospel harmonies on this track about the illusionary nature of material success.
The song was used as the musical backdrop for the 2012 NCAA March Madness tournament during its transmission by the TBS, CBS, TNT and truTV networks.
Directed by Harmony Korine, the mastermind behind the cult movies Gummo and Kids, and shot on raggedy VHS tape, the song's music video turns the Black Keys duo into babies, strapped to giant versions of themselves.
See your Spotify stats (with number of plays and minutes listened) and discover new music.
Music data, artist images, album covers, and song previews are provided by Spotify. Spotify is a trademark of Spotify AB.