Faith was Michael's first solo album, and second single as a solo artist (after "I Want Your Sex"). He was previously a member of the pop duo Wham!, and was trying to change his image so he would appeal to a more adult audience and be taken seriously as an artist, something that wasn't easy after hit singles like "Wake Me Up Before You Go-Go" and "I'm Your Man." In the video, he appeared with stubble, a biker jacket, and strategically torn Levi's.
When the album was released, Michael explained why he chose this song as the title track, saying: "It represents the way I feel at the moment. It's kind of another word for my hope and optimism. You know, faith to me is just really such a strong word and the more I got into the idea of the song being the single, the more I liked the idea of using it as the title track."
In 1990, Michael released the song "Freedom '90," where he denounced the image he created in the video for "Faith." In the video for "Freedom '90," he blows up the jukebox from the "Faith" video and sings, "When you shake your ass, they notice fast, and some mistakes were built to last." Also, the black leather jacket he wore in the "Faith" video (and several other videos based on songs from that album such as "Father Figure") is set on fire.
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