This song finds Lorde casting a cynical gaze at our society's obsession with celebrities. She declares: "Glory and gore go hand-in-hand That's why we're making headlines." The New Zealander is pointing out how most celebrities tend to appear in the media for their failures rather their triumphs. People delight in the downfall of a famous person, and are eager to find out just what has happened next reveling in their glorious gore.
The song gained popularity after it was featured in History's promotional campaign for the second season of its historical drama TV series, Vikings.
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