This song was originally written for the 1964 musical The Roar of the Greasepaint - The Smell of the Crowd. It achieved an international audience after Nina Simone recorded her classic soul version the following year.
Avicii re-interpreted the classic tune adding new vocals, and signature EDM melodies. The Swede's remix was done in a creative partnership with car manufacturer Volvo for a global branded campaign titled "A New Beginning," centered around the Volvo XC90. "I've been a big fan of Nina Simone, Etta James and that kind of sound for a very long time," said Avicii. "So when I found out that was the song that Volvo Cars wanted in the music video I was really excited and happy to do something with it. I wanted to create something new, and at the same time stay true to the original."
The song features Audra Mae on vocals, marking the second time Avicii has worked with the Oklahoma-based singer-songwriter – she previously sung on the Swede's 2013 "Addicted to You" single. "It's great to work with Audra Mae again," Avicii said. "She has a powerful and emotionally charged voice and is steeped in the folk and country music traditions. She most recently worked with me on the True album. Audra's soulful delivery breathes new life into this classic track. I'm very pleased with the result."
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