Make Her Say

Kanye West and Common guest on this track; West produced it. The song samples Lady Gaga's international smash hit "Poker Face." Kid Cudi's mentor Kanye West, who co-wrote this track, told MTV News that he was attracted to Lady Gaga's record when he discovered it's true bi-sexual meaning. However, it was when he saw her perform a different version of "Poker Face" on the Internet that he was inspired to sample the song. He explained: "When I saw that YouTube, that's what made me fall in love with the song - when I saw her play it the acoustic version. I could hear all the melody lines. On the 'Poker Face' single, she sings it straightforward, almost, like, ripping it or chanting it. But this [acoustic version], you hear the Broadway melodies run up and down. I was inspired by that. I wanted to sample it. I thought it was really dope - just on some hip-hop, 'Say when I p-p-poke her face.' All the backstory to the song is really controversial. When I found out that her actual song is about her making love to her boyfriend but really thinking about her girlfriend, I was like, 'Oh, that's crazy.' For us to even flip it to another level and challenge people's opinions, that's it."

This was formerly called "I Poke Her Face" but West changed the title to make it more radio-friendly.

Kid Cudi, Kanye West and Common all feature in the music video. The way the director, Nez Khammal, (Lily Allen's "The Fear") got round the difficulty of finding a mutually convenient slot in all three of the busy artists' diaries was to film them separately. He explained to MTV News: "We shot Kanye in L.A. and we shot Common and Kid Cudi in New York. I tried to find a place in New York that just felt - not that it had to be specifically L.A., but something that just jelled everything. We did a half a day with Kanye, two-thirds of a day with Kid Cudi, and then a third of a day with Common. It was quite compact, like a get-up-and-go sort of thing." Cudi explained the concept of the clip: "We wanted to go for a real abstract and iconic-looking video, something real artsy. It's really dope. It's like split screen, and how he shot it is with multiple, different shots. It's almost like there's still shots and there's movement going on in them. It's really trippy."