"Unwritten" is about living life to the fullest, not planning everything because you never know what may happen. Each day is a blank page and it is up to you to fill it. The song conveys the idea of keeping our eyes open for all the possibilities in our life.
"Unwritten" was used as the theme song to the MTV show The Hills, which ran from 2006-2010. Joe Cuello, MTV's Vice President of Music Integration explained to Rolling Stone magazine why this song was chosen: "The song really reflected the feel of the show and we wanted to help push the career of artists like Natasha to make sure that everyone was really aware when they were watching the show who it was sung by. We tried to dovetail it all together so we featured her music video over the end credits. For us, that's a really incredible promotional tool. We see a huge response from that in terms of online and in sales. It's really gratifying years later to see that it's so inextricably tied to our show."
Natasha Bedingfield told Seventeen magazine that this song is about "just not worrying." She explained: "I really started to have dreams for myself when I was 17, but I was always afraid people were going to laugh at me. I finally just said, 'Alright. I'm going to write songs, even if they're bad. I'm just going to keep writing until I get good.'"
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