In our interview with In Flames lead singer/lyricist Anders Fridén, he said that "Deliver Us" is not a love song, but is "about overcoming your obstacles in life, and how important it is to say to someone you care about that they are great and how you feel you're on top of the world."
Anders Fridén was using a lot of metaphors in his songwriting around this time, which is apparent on this track ("I'd give the world to you..."). He tells us that he wrote in this style to make the songs more ambiguous, which opens them up for interpretation. "I want people to make up their own minds," he said. "I'm happy if people can adapt my lyrics to their own life."
The video, directed by Patric Ullaeus, was shot in the band's hometown of Gothenburg, Sweden, which conveniently has a giant ferris wheel. This meant that the band could play their instruments on the ride and also show off the stunning scenery of the city.
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