This song finds Tiller addressing an old flame who wants to rekindle their relationship now that he's famous. He tells the gold digger he's sorry but she means nothing to him now.
The term "sorry not sorry" is often hashtagged on Twitter, having first been popularized on the social networking website around 2012.
The upbeat instrumentation was given to Tiller by Timbaland and the singer recorded it in his hotel room along with another Trapsoul track "Been That Way." Tiller told Billboard magazine: "I was going to record it at the Hit Factory, but I told Tim I don't really like recording in big studios, so he bought me a whole bunch of equipment to record in my hotel."
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