Who Cares - Full Length

"Who Cares" finds Paul McCartney dwelling on internet bullying. It originated when he was thinking about writing a song that actually talks to his younger listeners. Who cares what the idiots say Who cares what the idiots do Who cares about the pain in your heart? Who cares about you? I do McCartney explained in a YouTube video: "I was imagining young fans, or young people generally, who might be going through being picked on or being put down. These days it would be internet bullying, trolls and all that. I know it happens all over the world to millions of people so my thing was to try to give advice."

The song was inspired by Taylor Swift's close relationship with her young fans. "I was actually thinking about Taylor Swift and her relationship to her young fans and how it's sort of a sisterly thing," McCartney told the BBC. "And I was imagining talking to one of these young fans and saying, 'Have you ever been bullied? Do you get bullied?'" "Then I say, 'Who cares about the idiots? Who cares about all this? Who cares about you? Well… I do.'"

The anti-bullying video was shot on 65mm Kodak Film with Panavision Cameras - very old-school in the age of digital video. The clip features Actress Emma Stone of La La Land fame, while Paul McCartney plays her "behavioral hypnotist meteorologist." Co-directed by Macca's frequent tour photographer Brantley Gutierrez and veteran choreographer Ryan Heffington, the surreal clip sees the two stars being harassed by mime-like dancers. "My hope is that if there are kids being bullied, and there are, maybe by listening to this song and watching this video, they might just think it's not as bad," said McCartney of the mini film. "That it's the kind of thing you can just stand up to and laugh off and get through."