This is the first single from Electra Heart, the second album by Greek/Welsh singer-songwriter Marina and the Diamonds. Asked to describe just what Electra Heart is and stands for, Marina told Popjustice: "Electra Heart is the antithesis of everything that I stand for. And the point of introducing her and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that's the corruption of yourself. My worst fear - that's anyone's worst fear - is losing myself and becoming a vacuous person. And that happens a lot when you're very ambitious."
This song was produced by Stargate and sees Marina's platinum blonde anti-heroine, Electra Heart, on the run with her amoral US fantasies. The single premiered on BBC Radio 1 on August 22, 2011 with a release date of October 3, 2011.
The whole Electra Heart concept was inspired by Marina reading Aristotle's book Poetics. She explained to NME: "It's about analyzing Greek tragedy and I saw so many parallels between that and Hollywood that I realized old Hollywood is our modern-day mythology; people like Marilyn and Elvis."
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