Here Kendrick Lamar celebrates his black heritage that is embedded in his genetic code. I got, I got, I got, I got Loyalty, got royalty inside my DNA King Kendrick previously touched on his regal ancestors on To Pimp a Butterfly's, "I" where he explored the N-word's royal roots in Ancient Africa. Well, this is my explanation straight from Ethiopia N-E-G-U-S definition: royalty; King royalty – wait listen N-E-G-U-S description: Black emperor, King, ruler, now let me finish

Lamar goes on to compare himself to Jesus Christ, depicting himself as a son of God and a tool for His will, I was born like this, since one like this Immaculate conception I transform like this, perform like this Was Yeshua's new weapon Lamar's suggestion that he's a savior for both rap and his community ties in what he sees as DAMN's "urgent" message that we need to call on God to solve our real world problems: Speaking The New York Style Magazine the Compton MC said: "I think now, how wayward things have gone within the past few months, my focus is ultimately going back to my community and the other communities around the world where they're doing the groundwork. To Pimp a Butterfly was addressing the problem. I'm in a space now where I'm not addressing the problem anymore. We're in a time where we exclude one major component out of this whole thing called life: God. Nobody speaks on it because it's almost in conflict with what's going on in the world when you talk about politics and government and the system."

During the bridge, there is a sample of a clip of Geraldo Rivera complaining on Fox News about Lamar's 2015 BET Awards performance of "Alright". The right wing pundit declares that "hip hop has done more damage to young African Americans than racism in recent years." Lamar sampled a different portion of the same Fox News segment in the previous song "BLOOD." The Compton rapper goes on to directly address Rivera one track later on "YAH.," noting that his young niece witnessed the critical broadcast. Rivera responded to the shout out by "the great" Kendrick, who he considers to be the second-best rapper behind Drake. "I didn't particularly care for the way he mentioned me," the newsman said during a podcast. "I think that the mention is relatively benign... I have no beef with Kendrick Lamar."