The video for this country ballad was shot by Peter Zavadil in Adkins' hometown of Sarepta, Louisiana. Zavadil told NWLA News: "The idea of this song is, cherish the moments of your life. It's a powerful song - a great thing. He (Adkins) has a powerful voice, but he sings this song with a tone of he's been there, and he's sincere."
Zavadil has been on the country music scene since the 1990s and has received CMA (Country Music Association) awards for his work on Brad Paisley's "I'm Gonna Miss Her" and Sarah Evans' "Born to Fly" videos. He revealed in the same NWLA News interview why Adkins decided to return to Sarepta to film the promo: "He's very close to his mom and dad and this is home to him. When he started thinking about the video, he decided he wanted to go back to his roots - where he played football, where he went to school."
This leapt from #40 to #12 in the Hot 100 following Adkins second-place finish on The Celebrity Apprentice.
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