This up-tempo electropop track finds The Weeknd recounting how his lover lights up his life. I said, ooh, I'm blinded by the lights No, I can't sleep until I feel your touch The singer is not at peace unless he is in the company of his lady.
So who is the lady The Weekend is speaking of? It is likely the singer is addressing his on-off-on girlfriend, Bella Hadid. The clue is in the song's bridge where Abel tells the girl he "will never let her go this time." After breaking up with Hadid in November 2016, The Weeknd dated Selena Gomez for nine months before reuniting with the model in 2019. Having lost Bella for a while, it seems he now realizes he is only emotionally completed when he's with her. Abel is determined to keep their relationship going this time. The Weeknd previously touched upon his need for Bella on his preceding single, "Heartless."
The song was originally teased in a trailer on German TV for a Mercedes-Benz EQC electric SUV advert. The full-length version of the commercial premiered a few days later on November 29, 2019, alongside the single. The Weeknd plays a central role in the commercial, driving around in his Mercedes and performing the track.
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