Williams teamed up with his Take That bandmate Gary Barlow to write the first single from his ninth studio album, Take The Crown. The pair also worked together on the 2010 joint single "Shame" as well as their Take That work. Said Robbie about penning the track: "Some songs take an age to write and some songs just fall out of your mouth completely formed, and you don't have to think about it. I don't know why that fell out of my mouth and out of my brain at that particular time - it just did."
Williams said regarding the song's subject matter: "It's a summer song about a girl who thinks she's great. And she might be, but she's a bit nefarious with her ways."
The saxophone riff that runs through the sing is based on the bass line from Norwegian producer Todd Terje's "Eurodans," which was released in 2005 on the Full Pupp label. Terje consequently gets a songwriting credit alongside Williams and Barlow.
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