This dubstep-tinged electro-rap tune is a track from American rapper J. Cole's debut studio album, Cole World: The Sideline Story. The song features his label boss Jay-Z and was released on the Internet by Cole himself on September 14, 2011.
During a listening-session for the album, Cole said he thought about using this song's title after reading it as a headline in a "rich person's magazine."
The song finds Cole spitting rhymes in which he justifies splashing out on an expensive chain and watches as time is fleeting. "They say time is money, but really it's not," the North Carolina rapper spits. "If we ever go broke, girl, then time is all we got."
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