Sheeran told Q magazine about the laying down of +: "I started recording in January in a friend's garden shed in Suffolk. I wanted to keep that organic lo-fi feel. I've got the rest of my life to make an album in a swish studio. This time round I wanted to stay true to the sound that's got me this far."
This song came through late in the recording process. Sheeran told Q: "I went in with pretty much all the songs written, but a couple popped out while we were recording. The last track, 'Give Me Love,' for example. That's an important song for me. It's got a more fleshed-out sound, which I think is where I'm headed in future."
The song was used in lingerie company Victoria's Secret's Michael Bay-directed Love is Heavenly commercial. "I'm happy having half-naked girls dancing to one of my tunes," said Sheeran to AOL Music with a laugh. "It actually works. I don't know, maybe [my music] just suits half-naked women wandering about. I think it does!"
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