In the Daily Mail from August 24, 2007, Blunt said of this song: "It's about the way that people's perceptions of me have changed."
Blunt told VH1 about this song: "It's about a shift in a perceived reality - the way things change when you're in the media eye, I suppose. It's about when you go from being an anonymous musician to a public media object. I wrote that towards the end of last summer - I was reading about somebody who I didn't recognize."
This song contains the lyric, "One day you'll hope to make the grave, before the papers send you there" Blunt explained to The Independent why he is irritated by newspapers: "I used to read the papers and think they were telling the truth, and now I recognize that they don't and that most forms of journalism are just embellishments of stories. It's a remarkable eye-opener. So, yeah, I'm less trusting of journalists. I did an interview in LA and I said, 'It's nice here, isn't it?', and when I read the interview, the quote had been changed to, 'Isn't it absolutely delightful here?'"
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