Them was a garage band from Belfast. "Gloria" was written by Van Morrison, who was their lead singer. The song is about a girl who comes by for (presumably) sexual encounters. The recorded version is a tidy two and a half minutes with nothing explicit, but when Them (and later The Doors) would perform the song live, it often became an extended jam with Morrison going into more graphic, spoken-word detail about the encounter. Anyone who wondered just what happened when a groupie came by to see a willing rock star was given a first-hand account.
According to Van Morrison, the song was titled after his cousin Gloria, who was 13 years older. The song is not about her though.
In December 1964, this was released as the B-side of the Them single "Baby Please Don' t Go," which was a cover of a blues standard. "Gloria" gained traction when it became a highlight of the group's live shows, sometimes developing into a 20-minute jam. The song got little airplay in the UK but found a following in America among the same garage rock audience that loved "Louie Louie." In the US, it was first released (as the B-side) in March 1965, but was reissued as the A-side of the single in April 1966, which is when it charted at #71. It became the most well known song for the group, despite its humble beginnings.
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