Lead singer Ville Valo recalled the inspiration for this song to Kerrang! "I was trying to break away from what we had been doing on our previous album, which was really poppy," he said. "I was heavily into (Norwegian hardcore punk band) Turbonegro at the time and, since being an idiotic post-teenager was my main goal in life, I remembered that rock 'n' roll is about making rash decisions with no sense and not thinking about tomorrow, so that's how I wrote the riff. I just wanted to write the most idiotic riff that I could – and I got very close!"
The music video was directed by Valo's friend, Jackass crew member Bam Margera. The clip features actress and singer Juliette Lewis. Valo recalled to Kerrang! "We managed to rent this location in downtown LA, a grand old theater, and it was unlike anything we have in Scandinavia, so we were all just happily wandering about looking at all the ornamental details." "It's always fun working with Bam as well," Valo added, "he's professional but not uptight, so the whole thing was really laid back with a lot of laughing." Margera has also directed three other music videos for HIM, those being "The Sacrament", "Solitary Man" and "And Love Said No."
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