The first song to be released from the English hip-hop duo Dan Le Sac Vs Scroobius Pip's Repent Replenish Repeat album was made available as a free download on August 3, 2013. Announcing the track, Pip said: "This is the lead single and the beat is hard as hell. When Dan sent it to me I listened to it on loop and couldn't come up with any writing worthy of it for about a month. It was the most excited I had ever been to receive a new beat."
The music video was shot at the Camden Roundhouse gig venue in London, with a very distinctive one-shot, continuous take style. It features a huge amount of extras in masks and makeup, and a finale featuring characters skating around in a huge circle around Pip as he delivers the vocals. These extras mostly comprised of skaters from London and Hertfordshire-based roller derby teams, including Full Metal Roller Derby from Stevenage, Herts.
Typical of Pip, the lyrics are full of wordplays and dark mental images, as well as pop culture references; the line "Tortured a dove to prove Prince wrong - I love that song" is a direct nod to the Prince track "When Doves Cry." The lines, "I won't put the nice things we do on Youtube, I don't need the world to love me, I just need you to" is also a caustic swipe at social media culture, where people are keen to broadcast details of their lives to the world, particularly with regards to relationships.
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