This is a sort of "jingle" tune written by McCartney on his ukulele. In the late '60s and early '70s, Paul used to carry along this instrument everywhere when he was wandering around New York City.
The song is about being straightforward, courageous and strong.
The words "Ram" and "On" form the name "Ramon," which was one of Paul's pseudonyms when he was in The Beatles.
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