Elliot Gleave (aka Example) told Entertainment Focus UK: "I'm quite proud of that song. It's probably the closest to anything that I had on my first album. It's quite lairy and cheeky and it transcends many different genres as it's a bit hip-hop, a bit indie and a bit dance."
The song was produced by Bjorn Yttling of the Swedish pop experimentalists Peter, Bjorn and John.
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