This song contains snippets of advertising slogans from various companies, including Colgate, Daz, and Fairy Liquid. It begins with the German phrase "Vorsprung durch technik," the Audi slogan meaning "Lead through technology." The song was influenced by the futuristic novels of William Gibson.
This was inspired by U2's Zoo TV tour, where they bombarded the audience with images from huge monitors behind the band.
After the intro, the backing track is made up of soundchecks recorded on the Zoo TV tour.
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