The first single from British Boy Band JLS' third album features American alternative artist, Dev, who also provided the female vocals on the Far East Movement's hit single, "Like a G6." The floor-filler was serviced to radio stations on May 25, 2011 and was debuted by the band at the Capital Summertime Ball on June 12. It was released for digital download on July 24, 2011.
The song was co-written and produced by Moe Faisal and RedOne, after the group bid £30,000 for a recording session with the frequent Lady Gaga collaborator at Alicia Keys' Black Charity Ball in 2010.
The JLS boys explained why they hooked up with Dev during an interview with MTV UK. Said JB: "We wanted to have a female feature on one of our singles, as we just collaborated with Tinie Tempah, and we thought it was right that we have a female feature. We're huge fans of her stuff, 'Like A G6' is a massive hit around the world, and her solo stuff - like 'Bass Down Low' and her new song, 'In The Dark' is wicked. We think she's going to be massive, so she was like the perfect choice for us really."
Marvin added: "It's was the first time she worked with a UK act and the first time we worked with a US act actually. The vibe was just right, it was the perfect song for us to team up together on."
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