Michael Kiwanuka wrote this song about identity with American musician Inflo, who also produced much of The Kooks 2014 album Listen. Kiwanuka recalled to Mojo: "I remember coming up with that lyric in the studio and Inflo was like, 'What's that!' If I had been on my own I would have scrapped it, because I thought it might offend people, but when you're stuck with writing you've got to go deeper within yourself and that subject has always been there lingering. When you're teenager in school or university or whatever, you just wanna fit in to the crowd. As much as being an individual is important, a great thing, what makes us human is the ability to relate and I always felt I was in between black culture and white culture."
Michael Kiwanuka talks on the song about his lack of self-esteem. He told Q magazine: "I think deep down my low self-esteem is because I never really fitted in with the stereotypes of black culture, I always felt on the edge."
The song's music clip was named best pop video at the UK Music Video awards on October 20, 2016.
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