Yummy, Yummy, Yummy

This song is a classic hit of the Bubblegum genre, which is a very light style of music with catchy hooks and simple lyrics. In the late '60s, Bubblegum Pop served as an alternative to the socially conscious music that was dominating the airwaves during an exceptionally turbulent cultural and political time. It was very popular with kids who had no interest in the music of Bob Dylan or The Doors, and who sought out music that was basically meaningless, but fun.

Joey Levine, who was the lead singer of the Ohio Express, wrote this with Arthur Resnick, who also wrote "Under The Boardwalk" and "Good Lovin'." Levine worked for Buddah Records under the direction of Jerry Kasenetz and Jeff Katz, who used studio musicians to back up Levine on this song.

Floyd Marcus is the drummer for the 1910 Fruitgum Company, who also recorded for Buddah Records and recorded many of the same songs as The Ohio Express. Floyd told us: "Joey had brought in a demo of 'Yummy Yummy Yummy,' and often back then the demos were not nearly as sophisticated as what you can do at your house today with Pro Tools - they want much more finished product these days. But Joey went and he did 'Yummy Yummy Yummy' as a demo, and Jeff and Jerry said, 'Yeah, we're going to take you to the studio and do this.' And before they knew it, the demo was out on the market. So it became a big hit, but you know, The Ohio Express wasn't really happy with it going out that way. They never had meant it to go out in the form it did. So it just shows you that often people don't really know what they have, and they don't really understand the business as well as some of these guys who are producing or managing."