Dan + Shay have been buddies with Justin Bieber since the mid-2010s through Scooter Braun, who manages both acts. This song finds the country duo teaming up with the Canadian pop singer to celebrate their wives. We hear them singing about spending a lifetime learning about and loving their partners. I'd spend 10,000 hours and 10,000 more Oooh, if that's what it takes to learn that sweet heart of yours And I might never get there, but I'm gonna try If it's 10,000 hours or the rest of my life I'm gonna love you Dan Smyers married Abby Law on May 13, 2017 and Shay Mooney wed Hannah Billingsley five months later. The country duo later performed the track at Bieber's September 30, 2019 wedding to Hailey Baldwin.
The title "10,000 Hours" was inspired by a theory popularized by Canadian author Malcolm Gladwell that it takes 10,000 hours of diligent practice to achieve world-class expertise in any skill. Smyers and Mooney spun that idea into a love song together with their frequent collaborator Jordan Reynolds ("Tequila," "All to Myself") and Jessie Jo Dillon, who is the daughter of veteran Nashville scribe Dean Dillon. "Whether it's 10,000 hours to get to know that person and truly love them in the best way or it's just the rest of your life, that's the hook," Mooney explained to Taste of Country. "It's just about learning your significant other." As they wrote the song, Dan + Shay began to envision their pal Justin Bieber singing the second verse. They got in touch with him via text and he immediately agreed to jump on the tune. Bieber and his go-to songwriting partner Jason "Poo Bear" Boyd penned a couple of extra lines, putting his spin on it.
The heartwarming video is an ode to marriage, as we see the three singers serenading their wives in various settings along with sweet home videos of their time together.
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